Vragen voor briefing Activaties aan klanten
Product name
Timing
Positioning
Moment of use
Key message
What’s the most important goal of the campaign? Or do you have more goals for this campaign:
- Trial
- Awareness
- Penetration
- Data collection
Overall questions:
Sample available, size? Does it fit in a mailbox?
Size full size product?
Price of the product?
Trial
ChannelSampling.
Do you have samples?
Awareness
Online Activation.
Preferred platform? (For example Instagram, Facebook, Social media ads, Google ads/ display ads, action page, etc.?):
Do you want:
- Everybody to be able to participate?
- Or only the target group?
- Or only the consumers who buy the product?
Possible to use unique codes on-pack? Sticker?
Penetration
Cash back activation
Extra communication possible?
Full cash back or 50%?
Do you have an e-mail database?
Data collection
Online contest, collect e-mail addresses.
Do you have an e-mail database?
Sticker on-pack possible in-line (at your plant)?
Other questions
Budget?