Subject: Briefing Go-Tan photos at greengrocers
Hi Roland,
Hereby the briefing of Go-Tan at a greengrocer. Samples including POS-package are on your way. Furthermore, as always, pay attention to the points in this list.
Go-Tan at a greengrocer
- Start of action: Monday, July 8
- POS materials: A6 Flyer + A4 Counter Stand
- Target group: 25-45 years, higher educated, women with an interest in a healthy lifestyle.
- Action mechanism: When purchasing wok vegetables, a free Go-Tan wok sauce, incl. Flyer.
- Location: Please contact a greengrocer from the list, see appendix.
Can you take pictures of this in the week of 8 July?
Is everything clear? Keep us updated?
Always include address list in the attachment.
Specific for C&A:
Subject: Briefing Oasis at C&A
Hi Ken,
Can you take pictures at 10:30 am on Friday morning at C&A Meier, Antwerp? And the same day at Whoopahoo or ’t Mierennest?
POS materials incl. Samples will be sent to you this week.
Hereby the briefing:
Oasis at an indoor kids playground
- Start of the promotion: from 12 August
- POS material: A5 Flyer + A4 Counter Stand
- Target group: Mothers with children between 3-12 years old
- Mechanism: When leaving the playground, the mother and kids between 3-12 years old receive 1 bottle of Oasis at the reception, including a flyer.
- Location: 1 location: Whoopahoo in Kortrijk (CP: Tommy) or ’t Mierennest in Hamme (CP: Joanne). Please make an appointment with the branch yourself.
Oasis at C&A
- Start of action: from August 19
- POS material: A5 Flyer + A4 Railcard at tables of clothes
- Target group: Mothers with children between 3-12 years old
- Mechanism: In the children’s department, when purchasing children’s clothing, the mother receives 1 bottle of Oasis, including a flyer.
- Location: C&A Meir, Antwerp. At 10:30 in the morning on Friday. Making an appointment is not necessary, I have coordinated this with C&A.
Since C&A was frustrated the last time about not reporting your arrival in advance, we should pay close attention to this:) Please in case of delays or similar, let me know, then I will contact Sven from C&A.
Please no longer contact him directly, even if this was with all your good intentions.
Furthermore, please ensure that the sample is given to the mother. And not to the child, this is not permitted by law. See also on this list.