Subject: Input sampling Solo
Hi [Name],
Nice to just talk to you. I will be your contact for the execution of the sampling campaign in Solo in Belgium. As discussed, here is a summary of the planning (setting up the CIA page added), the input with which you can hopefully continue and a number of action points.
Back planning:
Week 42-45: Start of the campaign
Week 41: Delivery of samples (delivery address is still being passed on; perhaps in partial deliveries)
Week 40: bundle POS materials
Week 39: POS materials printed
Week 39: CIA final
Week 38: Start setting up the CIA
Week 38: Artwork POS materials final
Week 36: Start Artwork POS materials
Consumer Insights Application
We set up the Consumer Insights page at the beginning of September. As an example for your imagination, you can find here an active Consumer Insights page. We are happy to receive your input or confirmation on the following points for setting up the page:
- Name of product (spelling): Solo Crefmefine
- After approval POS materials: open file of the flyer and counter standard, so that we can extract the elements such as the background, the logo, and the packshot to make up the background page.
- On the last page, we mention a link to the website: www.solo.be and Facebook: www.facebook.com/SoloOpenKitchen– You can also make a prize yourself if you wish. The iPad is raffled among all participants of the Consumer Insights Application. We can also add your prize to this exclusively for the participants of the sampling promotion of Solo. We would like to hear about it.
Through this link you can see which standard questions we ask. If you want to add questions to this, please let us know.
Below you will find the input that you need for the flyer and counter standard. The feedback page will be set up at the end of September, so it is true that the page is not working yet.
- The URL of the page: www.monstertester.be/solo
- This is the text that you can use on the flyer:
Win! We are curious about your opinion! Respond via www.monstertester.be/solo and win an iPad. It takes less than 2 minutes. - Via this link, you can find a number of examples of POS materials and download the iPad: https://we.tl/t-MI9ipGzwSN
- You can also make a prize available yourself if you wish. You can also state this on the POS materials.
- Action mechanism: “With every purchase of Cebon vegetables, free Solo Creamefine”. In addition, we want to add a recipe with tomato soup, for example:
https://www.solo.be/nl/recepts/koude-tomatensoep-met-ricotta-en-basilicum/
https://www.solo.be/nl/recept/chinese-tomatensoep-met-kip-en-gember/
https://www.solo.be/nl/recept/tomatensoep-met-balletjes/
Here a few questions/comments that we are looking forward to:
- Can you share the input points for the CIA in week 36 with me?
- What would you like to get out of Consumer Insights? Are there any additional questions that you would like to ask? For additional questions we ask a fee.
- Do you agree with the action mechanism “With every purchase of Cebon vegetables, free Solo Cream fine”?
- Which tomato soup recipe do you want to use?
- If desired, we can make the flyer and counter standard for you as a service, please let us know if you prefer. We would then like to receive the briefing and / or an open file that we can use to get started.
- Packshot
- Best before date
- Total number of pallets
- Number of boxes per pallet
- Number of samples per box
Points I’ll be coming back to:
- Partial delivery distribution: for this we need the number of pallets/number of boxes per pallet/number of samples per box. As soon as I have this, I need to coordinate this and I can then provide the delivery address(es).
- Delivery addresses: you can probably deliver to 6 addresses, a partial delivery is then no longer necessary. I will let you know this ASAP
- Tuning Consumer Insights page
Hopefully it will be clear and well-arranged in one email. Of course if there any further questions, don’t hesitate to ask!
The link must be adjusted if there is a personal care product: https://limefactory.typeform.com/to/uB7XfY?userid=xxxxx